Original Research

Characterisation of cyclists’ willingness to pay for green initiatives at Africa’s largest cycle tour

Melville Saayman, Waldo Krugell, Andrea Saayman
South African Journal of Economic and Management Sciences | Vol 19, No 3 | a1305 | DOI: https://doi.org/10.4102/sajems.v19i3.1305 | © 2016 Melville Saayman, Waldo Krugell, Andrea Saayman | This work is licensed under CC Attribution 4.0
Submitted: 20 January 2015 | Published: 31 August 2016

About the author(s)

Melville Saayman, North-West University, South Africa
Waldo Krugell, North-West University, South Africa
Andrea Saayman, North West University, South Africa

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Abstract

The Cape Argus Pick n Pay Cycle Tour is a major event on the road cycling calendar. The majority of cyclists travel significant distances and participation produces a substantial carbon footprint. This paper examines participants’ willingness to pay to offset their carbon footprint. The purpose of this paper is to make a contribution to the literature by linking willingness to pay to attitudes towards or beliefs (green views) about the initiatives in place, to ensure a greener cycle tour. Factor analysis is used to identify different types of cyclists, based on their green views: those with green money, those who prefer green products and the “re-cyclers”. The results of the regression analysis reveal that socio-demographic variables and the right attitude towards the environment are significant predictors of stated willingness to pay for climate change mitigation.

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