Original Research

Period of internet usage: An indicator of the buying behaviour of internet users?

PJ du Plessis, PG Mostert, EJ North
South African Journal of Economic and Management Sciences | Vol 7, No 1 | a1429 | DOI: https://doi.org/10.4102/sajems.v7i1.1429 | © 2004 PJ du Plessis, PG Mostert, EJ North | This work is licensed under CC Attribution 4.0
Submitted: 09 July 2004 | Published: 23 July 2004

About the author(s)

PJ du Plessis, University of Pretoria
PG Mostert, University of Pretoria, South Africa
EJ North, Universiteit van Pretoria

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This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses were received. It was found that the period of Internet usage significantly influenced the decision to purchase via the Internet. Another finding was that the period of Internet usage significantly influenced whether those shopping on the Internet searched for, or considered searching for, product and service information online prior to purchasing from non-Internet-based sellers.


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