Original Research
Exploring women’s perceptions regarding successful investment planning practices
Submitted: 13 October 2015 | Published: 22 August 2017
About the author(s)
Elmarie Venter, Department of Business Management, School of Management Sciences, Nelson Mandela University, South AfricaJanine Kruger, Department of Business Management, School of Management Sciences, Nelson Mandela University, South Africa
Abstract
Aim: Therefore, the primary objective of this research was to investigate the factors that influence women’s perceived successful investment planning in the Nelson Mandela Bay area. After conducting a comprehensive literature study, six factors (independent variables), namely, values, attitudes, time horizon, personal life cycle, risks and returns, and investment knowledge, were identified as influencing the perceived successful investment planning (dependent variable) of women.
Setting: As this study focussed on the perceptions of women concerning the factors that influence successful investment planning, the target population was all women in the Nelson Mandela Bay area older than 20 years with some investment experience.
Methods: A quantitative research methodology was followed, and data were collected from 207 women using a structured self-administered questionnaire.
Results: The results of the multiple regression analysis revealed that only one independent variable emerged as having a significant influence on perceived successful investment planning of women, namely, investment knowledge.
Conclusion: Based on the empirical results of this study, several recommendations have been made in an attempt to assist women to make more informed investment decisions and manage their investment planning more effectively as they progress through life.
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