Original Research

Exploring women’s perceptions regarding successful investment planning practices

Elmarie Venter, Janine Kruger
South African Journal of Economic and Management Sciences | Vol 20, No 1 | a1486 | DOI: https://doi.org/10.4102/sajems.v20i1.1486 | © 2017 Elmarie Venter, Janine Kruger | This work is licensed under CC Attribution 4.0
Submitted: 13 October 2015 | Published: 22 August 2017

About the author(s)

Elmarie Venter, Department of Business Management, School of Management Sciences, Nelson Mandela University, South Africa
Janine Kruger, Department of Business Management, School of Management Sciences, Nelson Mandela University, South Africa

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Background: Compared to men, women are not as confident and knowledgeable about financial and investment matters. As a result, women often do not conduct investment planning until it is too late, and they are confronted with a financial crisis or a life predicament such as a divorce or death. In addition, limited scientific research exists on the investment planning practices of women in South Africa. This study contributes to the body of knowledge on investment planning by better understanding the unique financial needs and challenges of women. Recommendations made by this study will assist women and financial planners to make more informed investment decisions as they progress through life.

Aim: Therefore, the primary objective of this research was to investigate the factors that influence women’s perceived successful investment planning in the Nelson Mandela Bay area. After conducting a comprehensive literature study, six factors (independent variables), namely, values, attitudes, time horizon, personal life cycle, risks and returns, and investment knowledge, were identified as influencing the perceived successful investment planning (dependent variable) of women.

Setting: As this study focussed on the perceptions of women concerning the factors that influence successful investment planning, the target population was all women in the Nelson Mandela Bay area older than 20 years with some investment experience.

Methods: A quantitative research methodology was followed, and data were collected from 207 women using a structured self-administered questionnaire.

Results: The results of the multiple regression analysis revealed that only one independent variable emerged as having a significant influence on perceived successful investment planning of women, namely, investment knowledge.

Conclusion: Based on the empirical results of this study, several recommendations have been made in an attempt to assist women to make more informed investment decisions and manage their investment planning more effectively as they progress through life.


women; investment planning; financial planning


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