Gender differences in student attitudes towards sexual appeals in print advertising

Philippa Klug; Debbie Vigar-Ellis

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Crossref Citations

1. See you at the match: Motivation for sport consumption and intrinsic psychological reward of premier football league spectators in South Africa
Frederick W. Stander, Llewellyn E. van Zyl
Sa Journal of Industrial Psychology vol: 42 issue: 1 year: 2016
doi: 10.4102/sajip.v42i3.1312

2. The Effect of the Types of Sex-appeal Fashion POP on Attitude toward Advertising: Focusing on the Moderating Role of Gender and Sensation Seeking
Hyun Hee Park, Jung Ok Jeon
International Journal of Human Ecology vol: 15 issue: 1 first page: 64 year: 2014
doi: 10.6115/ijhe.2014.15.1.64

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)