Factors influencing perceptions and expectations of corporate social performance in South Africa: An exploratory empirical study

Abstract

This paper analyses the effects of gender and ethnic group in the perceptions and expectations of corporate social performance (CSP) in a sample of students controlled for age, education and academic discipline. Instruments to measure perceptions and expectations of CSP are devised using Likert-type scales. The reliability and construct validity of the measuring instruments are assessed using Cronbach alpha coefficients of internal consistency and factor analysis. A backward elimination multiple regression incorporating dummy variables, indicates that gender and ethnic group are significant predictor variables in perceptions and expectations of CSP. The findings are discussed with regard to the utility of Carroll and Buchholtz's (2000) CSP model in the South African situation.