Original Research
Attitudes towards credit buying among the youth: An exploratory study
South African Journal of Economic and Management Sciences | Vol 4, No 1 | a2634 |
DOI: https://doi.org/10.4102/sajems.v4i1.2634
| © 2018 M. Birkholtz, G. G. Rousseau
| This work is licensed under CC Attribution 4.0
Submitted: 06 July 2018 | Published: 31 March 2001
Submitted: 06 July 2018 | Published: 31 March 2001
About the author(s)
M. Birkholtz, Department of Industrial Psychology, University of Port Elizabeth, South AfricaG. G. Rousseau, Department of Industrial Psychology, University of Port Elizabeth, South Africa
Full Text:
PDF (708KB)Abstract
The main objective of the study is to investigate attitudes of young consumers towards credit purchasing behaviour by means of store charge cards. Data were gathered by using an administered questionnaire from a multicultural sample (N=265) of learners and students attending various secondary and tertiary institutions in Port Elizabeth, as well as from observations of young shoppers at various retail outlets in the city. Results indicate that young consumers differ across gender, age, and home language in terms of attitudes towards credit. Findings suggest that there is a lack of knowledge and understanding by the respondents of the consequences of buying on credit, especially accountability for their financial actions. Implications are that education and training in personal money management are crucial for ensuring that marketers do not give rise to up a body of future debtors, stemming from financial illiteracy.
Keywords
No related keywords in the metadata.
Metrics
Total abstract views: 1339Total article views: 571
Crossref Citations
1. Is psychology of money a gendered affair? A scoping review and research agenda
Giulia Sesini, Claudia Manzi, Edoardo Lozza
International Journal of Consumer Studies vol: 47 issue: 6 first page: 2701 year: 2023
doi: 10.1111/ijcs.12975