Original Research

Entrepreneurship in an emerging and culturally diverse economy: a South African perspective

John Luiz, Martine Mariotti
South African Journal of Economic and Management Sciences | Vol 14, No 1 | a30 | DOI: https://doi.org/10.4102/sajems.v14i1.30 | © 2011 John Luiz, Martine Mariotti | This work is licensed under CC Attribution 4.0
Submitted: 15 June 2010 | Published: 23 March 2011

About the author(s)

John Luiz, University of the Witwatersrand, South Africa
Martine Mariotti, Australian National University, Australia

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Abstract

Of all the developing countries that participated in the Global Entrepreneurship Monitor survey, South Africa was ranked the lowest, in terms of entrepreneurial activity. It is clear that South Africa is not producing a sufficiently entrepreneurial economy and this needs to be addressed so as to create employment, expand markets, increase production and revitalize communities. This paper examines the entrepreneurial traits of a diverse group of young adults in South Africa. It looks at their attitudes towards and perceptions of entrepreneurship, entrepreneurial opportunities and the broader environment in an attempt to clarify how South Africans view entrepreneurship.

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