For full functionality, including active links, we recommend downloading the PDF. Certain interactive features may not operate within the embedded viewer.
Download this PDF file

 

Crossref Citations

1. Key Determinants of Successful Advertising in the Context of SMEs: An Empirical Analysis in Ecuador
Reyner Pérez-Campdesuñer, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Rodobaldo Martínez-Vivar, Margarita De Miguel-Guzmán
Review of Marketing Science  vol: 23  issue: 1  first page: 207  year: 2025  
doi: 10.1515/roms-2024-0062

2. Managing Physical and Market Constraints to Make Investment Decision: A Methodological Proposal Programmed in MATLAB
Reyner Pérez-Campdesuñer, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Rodobaldo Martínez-Vivar
Global Business Review  year: 2023  
doi: 10.1177/09721509231157568