Original Research
The impact of legislative changes in the tobacco industry on South Africans: Clearing the air
South African Journal of Economic and Management Sciences | Vol 6, No 2 | a3321 |
DOI: https://doi.org/10.4102/sajems.v6i2.3321
| © 2019 Leon de W. Fourie, Johan de Jager
| This work is licensed under CC Attribution 4.0
Submitted: 31 July 2019 | Published: 30 June 2003
Submitted: 31 July 2019 | Published: 30 June 2003
About the author(s)
Leon de W. Fourie, Department of Public Management, Technikon Pretoria, South AfricaJohan de Jager, Department of Marketing, Technikon Pretoria, South Africa
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The purpose of this article is to gain insight in the South African tobacco industry, its influence on the community and the role of anti-tobacco campaigns. This is done by conducting an empirical investigation of the attitudes and behaviour of smokers and non-smokers regarding the national government campaigns against tobacco products. Consequently, it will contribute in determining the efficiency of the anti-tobacco campaigns as well as the effect of the Tobacco Products Control Amendment Act, 1999 (Act 12 of 1999) on smokers and non-smokers. It is postulated that by applying the principles of marketing (demarketing and remarketing) it could contribute significantly in influencing smoking behaviour amongst South Africans.
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