Original Research

Export intensity and the competitive intelligence of exporting companies: evidence from South Africa1

Ludo Cuyvers, Michel Dumont, Wilma Viviers, Patrick de Pelsmaker, Marié-Luce Muller, Marc Jegers, Andrea Saayman
South African Journal of Economic and Management Sciences | Vol 11, No 1 | a379 | DOI: https://doi.org/10.4102/sajems.v11i1.379 | © 2012 Ludo Cuyvers, Michel Dumont, Wilma Viviers, Patrick de Pelsmaker, Marié-Luce Muller, Marc Jegers, Andrea Saayman | This work is licensed under CC Attribution 4.0
Submitted: 07 May 2012 | Published: 07 May 2012

About the author(s)

Ludo Cuyvers, University of Antwerp, Belgium
Michel Dumont, University of Antwerp, Belgium
Wilma Viviers, North-West University
Patrick de Pelsmaker, University of Antwerp, Belgium
Marié-Luce Muller, IBIS Business and Information Systems
Marc Jegers, Free University Brussels, Belgium
Andrea Saayman, North-west University


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Abstract

The present paper investigates the relationship between Competitive Intelligence (CI) factors, characteristics, information sources, needs, requirements and the export intensity of exporting companies in South Africa. We establish whether there are significant differences between firms, grouped according to export intensity with respect to awareness, use, information sources and attitude towards CI activities. A questionnaire was developed and sent to exporting firms, resulting in a usable sample of 309 South African respondents. These firms are grouped according to export intensity, and CI practices between groups are compared. The results show that export intensive firms appear to be more aware and supportive of CI activities than less export intensive firms.

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