Original Research

Factors threatening the survival of independent financial advisers in their organisational life cycle: an exploratory study

Estelle van Tonder, Lené Ehlers
South African Journal of Economic and Management Sciences | Vol 14, No 2 | a39 | DOI: https://doi.org/10.4102/sajems.v14i2.39 | © 2011 Estelle van Tonder, Lené Ehlers | This work is licensed under CC Attribution 4.0
Submitted: 01 July 2010 | Published: 06 June 2011

About the author(s)

Estelle van Tonder,, South Africa
Lené Ehlers, University of Pretoria, South Africa

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This study investigates various threats to the survival of independent financial advisers in their organisational life cycle.  Telephone interviews were conducted to gain more insight into the demographic data of the respondents and to attempt to group them into life cycle stages.  Personal interviews were conducted to investigate the respondents' problems.  The contribution of this study is twofold:  First, general life cycle stages applicable to the businesses of independent financial advisers were determined.  Secondly, the study identified the important problems as well as those that ought to be consideration in the advisers' businesses.  The findings could be of assistance to independent financial advisers in analysing both their current business position and their planning for future requirements as the business develops from one stage to the next. 


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