Original Research

COVID-19 impact on dairy sector: The mediating role of knowledge sharing and trust on innovation capability

Israr Ahmad, Ramayah Thurasamy, Arfan Shahzad, Muhammad I. Ullah, Arsalan Hussain, Hafiz Waqas Ahmed Ansari
South African Journal of Economic and Management Sciences | Vol 26, No 1 | a4591 | DOI: https://doi.org/10.4102/sajems.v26i1.4591 | © 2023 Israr Ahmad, Ramayah Thurasamy, Arfan Shahzad, Muhammad I. Ullah, Arsalan Hussain, Hafiz Waqas Ahmed Ansari | This work is licensed under CC Attribution 4.0
Submitted: 15 March 2022 | Published: 19 January 2023

About the author(s)

Israr Ahmad, School of Management, Universiti Sains Malaysia (USM), Minden, 11800 Penang, Malaysia
Ramayah Thurasamy, School of Management, Universiti Sains Malaysia (USM), Minden, 11800 Penang, Malaysia; and, Department of Information Technology and Management, Daffodil International University, Dhaka, Bangladesh
Arfan Shahzad, Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kuala Lumpur, Malaysia
Muhammad I. Ullah, Department of Management, Faculty of Business, School of Economics, Bahauddin Zakariya University, Multan, Pakistan
Arsalan Hussain, College of Business Management, Institute of Business Management, Karachi, Pakistan
Hafiz Waqas Ahmed Ansari, Department of Marketing, School of Business Management, Universiti Utara Malaysia, Sintok, Malaysia


Background: In the current era, innovation has become the basis for the success of all industries. In reality, fast innovation facilitated by rapidly changing technological discoveries is critical to global economic progress.

Aim: The primary goal of this article is to examine the effect of knowledge exchange and development of supervisory support, trust, training, information technology, and industrial cluster resources on innovation capabilities in the dairy sector of Pakistan.

Setting: From a total of 520 small and medium enterprise (SMEs) dairy farms, 227 owners and managers were carefully chosen to participate in the survey.

Method: The current study’s research framework was based on the resources and diffusion of innovation perspective theories. The data were gathered from dairy farm owners and managers in Punjab, Pakistan. SmartPLS-SEM was used to examine the multivariate connection among the variables.

Results: The current research finds that training and development, supervisory assistance, and industrial cluster resources strongly influence knowledge sharing. Furthermore, trust has a favourable influence on innovative capabilities. However, the mediation effect of knowledge sharing (KS) did not support information technology (IT) training and development (T&D) and innovative capabilities (IC).

Conclusion: According to findings in the study, T&D as a form of learning connect employees through the sharing of new ideas, allowing the business to improve and the concept to be modified. This study found that supervisory assistance significantly impacts innovative capabilities and knowledge sharing.


industrial cluster resources; knowledge sharing; information technology; trust; supervisory support; training and development; innovation capability


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