Original Research
An exploratory study of motivations driving corporate investment in voluntary climate change mitigation in South Africa
Submitted: 23 July 2010 | Published: 23 March 2011
About the author(s)
Michelle Reyers, University of Pretoria, South AfricaDaan Gouws, University of Pretoria, South Africa
James Blignaut, University of Pretoria, South Africa
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Abstract
This study investigates factors driving investment in voluntary climate change mitigation among a selection of listed corporations in South Africa. Based on a review of the literature, a proposed conceptual framework is developed and empirically tested using case studies. A qualitative analysis of the data reveals three key motivational drivers: legitimacy, the financial business case and moral responsibility. In addition, a number of sub-drivers are identified which provide insights for engagement with companies in developing South Africa’s response to climate change.
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