Original Research

Business Development in Emerging Markets: The Impact on spending behaviour of elderly caregivers of family members with HIV/AIDS in SA

Christo Boshoff, Bruce E Klemz, Noxolo-Eileen Mazibuko
South African Journal of Economic and Management Sciences | Vol 13, No 4 | a55 | DOI: https://doi.org/10.4102/sajems.v13i4.55 | © 2010 Christo Boshoff, Bruce E Klemz, Noxolo-Eileen Mazibuko | This work is licensed under CC Attribution 4.0
Submitted: 29 July 2010 | Published: 01 December 2010

About the author(s)

Christo Boshoff, University of Stellenbosch, South Africa
Bruce E Klemz, St Cloud State University, United States
Noxolo-Eileen Mazibuko, Nelson Mandela Metropolitan University, South Africa

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Abstract

Business development in emerging markets, known as the “base of the pyramid”, is not without financial risk and a key concern in South African communities are the costs associated with HIV/AIDS. Due to the enormous demand for healthcare, many governments have opted for home-based care systems. Caregivers are mainly older women and their financial survival is critically important. We found that as the patient’s illness progressed: 1) the cultural norm ubuntu led the caregiver to increase spending on the patient and a decreased spending on themselves and 2) the social pressure of stigma led to a very dramatic drop in direct interpersonal assistance to the patient and an increase in spending on themselves. Their resulting coping strategies and implications for economic development are discussed.

Keywords - Emerging Markets, Cultural, Health Services


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Crossref Citations

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