Exploring the knowledge mapping and research trends of cross-border e-commerce

Abstract

Background: Driven by economic globalisation and technological advancements, cross-border e-commerce (CBEC) has witnessed unprecedented growth. This dynamic sector has attracted significant scholarly attention, leading to a proliferation of fragmented research. However, traditional literature reviews often lack the objectivity and depth required for a thorough understanding of the field.

Aim: This study aims to bridge the gap by employing a bibliometric analysis to systematically explore the research landscape of CBEC. The objective is to uncover key trends, knowledge structures and evolutionary pathways within the domain.

Setting: The analysis focuses on 914 CBEC-related publications from 2015 to May 2024, sourced from the Web of Science (WoS) database.

Method: Utilising the CiteSpace tool for visual bibliometric analysis, we extract and elucidate key information regarding publication distribution, authors, research institutions, countries and keywords.

Results: The study shows CBEC research entering maturity with key themes like innovation, China, and logistics. It highlights shifts from competition to integrated digital strategies and from market access to AI and blockchain. Future studies will focus on China’s role, consumer perception, and supply chain innovation.

Conclusion: This study offers a comprehensive bibliometric analysis of CBEC, providing a structured framework to understand its evolution.

Contribution: It identifies key trends and emerging research themes, contributing theoretical insights into the interplay between technologies and cross-border trade, while offering practical guidance for industry adaptation.