Exploring the effects of digital market adaptability on supply chain innovation

Baraka C. Mtebe; Hongyan Gao

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Crossref Citations

1. From market intelligence to sustainable hotel performance: the contingent roles of sustainable supply chain innovation, adaptability, and digital orientation
Baraka Chrisant Mtebe, Hongyan Gao
Journal of Hospitality and Tourism Insights first page: 1 year: 2026
doi: 10.1108/JHTI-12-2025-1530

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)