The influence of perceived deceptive advertising on consumer behaviour in the online fashion environment: A stimulus-organism-response perspective

Mia Bothma; Benecia van Staden

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Crossref Citations

1. Internet Advertising Falsity and Consumer Harm: A Moderated Mediation Analysis of Consumer Cognitive Processes and Consumer Vulnerability
Dongze Zhao, Xuxu Jin, Wenjing Ren, Ke Dong, Chang-Hyun Jin
Journal of Theoretical and Applied Electronic Commerce Research vol: 21 issue: 5 first page: 133 year: 2026
doi: 10.3390/jtaer21050133

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)