Original Research

Evaluation of banks’ commercial credit applications using the analytic hierarchy process and Grey relational analysis: A comparison between public and private banks

Zeliha Kaygısız Ertuğ, Nuray Girginer
South African Journal of Economic and Management Sciences | Vol 18, No 3 | a744 | DOI: https://doi.org/10.4102/sajems.v18i3.744 | © 2015 Zeliha Kaygısız Ertuğ, Nuray Girginer | This work is licensed under CC Attribution 4.0
Submitted: 18 September 2013 | Published: 25 August 2015

About the author(s)

Zeliha Kaygısız Ertuğ,, Turkey
Nuray Girginer,, Turkey

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Abstract

 

The purpose of this study is to develop an evaluation model that considers the quantitative and qualitative criteria for the appropriate selection of firms demanding commercial credit for both public and private banks. In this paper, the authors propose an integrated model that combines the Analytic Hierarchy Process (AHP) and Grey Relational Analysis (GRA) into a single evaluation model. The model is illustrated with a case study on bank experts to demonstrate the effectiveness of this integrated method for four firms that applied for a commercial loan. In this study, AHP is applied to determine the weight of the criteria, and GRA is performed to determine the most appropriate firm. The results of this study indicate that, whereas firm morality and news criteria are the main criteria with the highest priority, sale and marketing constructions are the main criteria with the lowest priorities for both public and private banks. In addition, according to the results of GRA, the most appropriate firm for a public bank is Firm 1, and the most appropriate firm for a private bank is Firm 2.



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