Author Details

Schreuder, A. N., Department of Marketing and Communication Management, University of Pretoria, South Africa

  • Vol 2, No 1 (1999) - Original Research
    The influence of marketing effectiveness on building long-term relationships in a sport environment
    Abstract  PDF
  • Vol 3, No 1 (2000) - Original Research
    Factors that determine the corporate image of South African fast food restaurants
    Abstract  PDF