Schreuder, A. N., Department of Marketing and Communication Management, University of Pretoria, South Africa

• Vol 2, No 1 (1999) - Original Research
  The influence of marketing effectiveness on building long-term relationships in a sport environment
  Abstract  PDF
• Vol 3, No 1 (2000) - Original Research
  Factors that determine the corporate image of South African fast food restaurants
  Abstract  PDF