Author Details

van Niekerk, Bianca M., Department of Marketing Management, College of Business and Economics, University of Johannesburg, Johannesburg, South Africa

Vol 27, No 1 (2024) - Original Research
Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age
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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)