Author Details

Boshoff, Christo, Department of Business Management, Stellenbosch University, South Africa

Vol 20, No 1 (2017) - Original Research
Subconscious responses to fear-appeal health warnings: An exploratory study of cigarette packaging
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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)