Author Details

Tustin, D. H., Bureau of Market Research, University of South Africa, South Africa

Vol 6, No 3 (2003) - Original Research
Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa
Abstract PDF

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)