Author Details

Petzer, Daniel J., Henley Business School South Africa, Johannesburg Department of Marketing Management, Faculty of Economic and Management Sciences, University of Pretoria, Pretoria, South Africa

Vol 27, No 1 (2024) - Original Research
Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism
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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)