Author Details

Bloom, J. Z., Department of Business Management, University of Stellenbosch, South Africa

Vol 5, No 1 (2002) - Original Research
The use of neural networks and rule induction for customer segmentation and target market profiling
Abstract PDF

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)