Author Details

Terblanche, NS, University of Stellenbosch

  • Vol 8, No 4 (2005) - Original Research
    An exploratory qualitative study of brand associations as a means for brand extensions: Part 2
    Abstract  PDF
  • Vol 8, No 3 (2005) - Original Research
    An exploratory qualitative study of brand associations as a means for brand extensions : Part 1
    Abstract  PDF