Cunningham, Nicole, Department of Marketing Management, College of Business and Economics, University of Johannesburg, Johannesburg, South Africa
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Vol 27, No 1 (2024) - Original Research
Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age
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Vol 28, No 1 (2025) - Original Research
Online grocery shopping e-service quality: A generational comparison
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