Author Details

Stark, O., Department of Marketing and Communication Management, University of Pretoria, South Africa

Vol 6, No 1 (2003) - Original Research
The power of branding: Revisiting an “old friend”
Abstract PDF

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)