Fullerton, Sam, North-West University Business School, North-West University, Potchefstroom, South Africa
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Vol 26, No 1 (2023) - Original Research
Anti-consumption: Investigating the role of socio-psychological factors in motivating customers to help other customers not to shop
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Vol 27, No 1 (2024) - Original Research
Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism
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