Author Details

Jordaan, Yolanda, Department of Marketing and Communication Management, University of Pretoria, South Africa

Vol 1, No 2 (1998) - Original Research
Potential influence of social and technological developments on direct marketing in South Africa
Abstract PDF

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)