Original Research

African entrepreneurs: An analysis of their motivation for starting their own business

BC Mitchell
South African Journal of Economic and Management Sciences | Vol 6, No 4 | a1514 | DOI: https://doi.org/10.4102/sajems.v6i4.1514 | © 2003 BC Mitchell | This work is licensed under CC Attribution 4.0
Submitted: 04 December 2003 | Published: 15 November 2003

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BC Mitchell, University of KwaZulu-Natal

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This study analyses the motivation of entrepreneurs for starting a business.  More specifically, it aims to identify whether entrepreneurs have common  motives for starting their own business, and whether men and women have  different reasons for becoming entrepreneurs. A motivation scale and openended  questions were used to measure motivation on a sample of more than 100  entrepreneurs. The results of a factor analysis indicate that entrepreneurs have  various reasons for starting a business, and are primarily motivated by the needs  for independence, material incentives and achievement.  


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