Original Research
African entrepreneurs: An analysis of their motivation for starting their own business
South African Journal of Economic and Management Sciences | Vol 6, No 4 | a1514 |
DOI: https://doi.org/10.4102/sajems.v6i4.1514
| © 2003 BC Mitchell
| This work is licensed under CC Attribution 4.0
Submitted: 04 December 2003 | Published: 15 November 2003
Submitted: 04 December 2003 | Published: 15 November 2003
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BC Mitchell, University of KwaZulu-NatalFull Text:
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This study analyses the motivation of entrepreneurs for starting a business. More specifically, it aims to identify whether entrepreneurs have common motives for starting their own business, and whether men and women have different reasons for becoming entrepreneurs. A motivation scale and openended questions were used to measure motivation on a sample of more than 100 entrepreneurs. The results of a factor analysis indicate that entrepreneurs have various reasons for starting a business, and are primarily motivated by the needs for independence, material incentives and achievement.
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