Original Research
Socio-demographic and behavioural determinants of visitor spending at the Kruger National Park in South Africa
South African Journal of Economic and Management Sciences | Vol 12, No 4 | a191 |
DOI: https://doi.org/10.4102/sajems.v12i4.191
| © 2011 Andrea Saayman, Melville Saayman
| This work is licensed under CC Attribution 4.0
Submitted: 20 April 2011 | Published: 26 April 2011
Submitted: 20 April 2011 | Published: 26 April 2011
About the author(s)
Andrea Saayman, North West University, South AfricaMelville Saayman, North West University, South Africa
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The Kruger National Park is one of the most visited national parks in the world and one of South Africa’s prime tourism destinations. It attracts more than 1 million visitors per year and, as such, plays an important role in the regional and national economy. The article aims to assess the extent to which socio-demographic and behavioural indicators influence the spending of tourists to the Park. From 2001-2007 surveys have been conducted amongst tourists to the Park including a number of socio-demographic, behavioural and motivational questions, totalling 2 904 questionnaires used in the analysis. The methodology includes both cross-sectional regression analysis and pseudo-panel data analysis to identify and compare possible influences on spending. Findings indicate that, even though a combination of socio-demographic, behavioural and motivational factors influence spending at National Parks, behavioural indicators seem to be the most important and consistent influencer.
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Journal of Economic and Financial Sciences vol: 11 issue: 1 year: 2018
doi: 10.4102/jef.v11i1.205