Original Research

The changing role of the travel intermediary

B. Lubbe
South African Journal of Economic and Management Sciences | Vol 3, No 2 | a2611 | DOI: https://doi.org/10.4102/sajems.v3i2.2611 | © 2018 B. Lubbe | This work is licensed under CC Attribution 4.0
Submitted: 05 July 2018 | Published: 30 June 2000

About the author(s)

B. Lubbe, Department of Tourism Management, University of Pretoria, South Africa

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This article gives an overview of the changes and developments in the travel industry and the way travel intermediaries like travel agents are responding to them. These changes include the deregulation of airlines and the advent of global distribution systems, the pressure from airlines for lower distribution costs, rapid and fundamental changes in technology and consumer preferences. The responses by travel agents include rapid integration and consolidation within the industry, the use of technology to streamline operations and expand market reach, and the review of traditional revenue models to make way for new approaches to revenue generation. In conclusion, some future scenarios for both leisure and corporate travel distribution are outlined.


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