Crossref Citations

1. What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions
Warinrampai Rungruangjit
Heliyon  vol: 8  issue: 6  first page: e09676  year: 2022  
doi: 10.1016/j.heliyon.2022.e09676