Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator

Jilson Zimuto; Rachel Maritz

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1. Franchise capabilities and system performance: A configurational perspective
Frédéric Perdreau, Anne-Laure Le Nadant, Nabil Khelil
Industrial Marketing Management vol: 113 first page: 326 year: 2023
doi: 10.1016/j.indmarman.2023.07.004

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)