The (in)ability of consumers to perceive greenwashing and its influence on purchase intent and willingness to pay

Jako Volschenk; Charlene Gerber; Bruno A. Santos

Crossref Citations

1. Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging
Nikki Leeuwis, Tom van Bommel, Manos Tsakiris, Maryam Alimardani
Frontiers in Psychology vol: 15 year: 2024
doi: 10.3389/fpsyg.2024.1284422

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)