Home ▶ Vol 25, No 1 (2022) ▶ Volschenk

 

1. Rotulagem Ecológica e sua Influência na Intenção de Compra dos Consumidores
Talles Silva do Nascimento, Hermes Moretti Ribeiro da Silva, Eduardo Eugênio Spers, Lilian Maluf de Lima, Mariângela Gallina Borodai
ReMark - Revista Brasileira de Marketing  vol: 24  issue: 1  first page: 78  year: 2025  
doi: 10.5585/2025.26748

2. The greenwashing trap: how misleading marketing affects consumer green purchasing habits
Neringa Vilkaitė-Vaitonė
Business: Theory and Practice  vol: 25  issue: 2  first page: 593  year: 2024  
doi: 10.3846/btp.2024.21204

3. How confident are you in the ability of experts to provide reliable information? Evidence from a choice experiment on microplastics
Peter King
Environment and Development Economics  first page: 1  year: 2025  
doi: 10.1017/S1355770X25100077

4. Determinants of green purchase behaviour of university students in South Africa
Olawale Fatoki
Economics and Environment  vol: 86  issue: 3  first page: 556  year: 2023  
doi: 10.34659/eis.2023.86.3.607

5. Blockchain-enabled enterprise bleaching green regulation banking evolution game analysis
Lingling Xu, Tingting Tian
Environment, Development and Sustainability  vol: 26  issue: 11  first page: 27457  year: 2023  
doi: 10.1007/s10668-023-03768-y

6. Beyond the Hype: A Systematic Exploration of Emerging Thematic Trends and Persistent Challenges in Combating Greenwashing Across Global Supply Chains
Vivian Cherono, Md. Tota Miah, Ildikó Rudnák, Szűcs Csaba
Administrative Sciences  vol: 15  issue: 5  first page: 173  year: 2025  
doi: 10.3390/admsci15050173

7. Sustainability Meets Affordability: How Digital Trade-Ins and Green Benefit Perception Drive Eco-Friendly Purchases in Price-Sensitive Emerging Economies
Anshika Sharma, Nilay Jayswal
Journal of Global Marketing  first page: 1  year: 2025  
doi: 10.1080/08911762.2025.2527172

8. GREENWASHING AS CONTRACTUAL FRAUD: EXAMINING ITS LEGAL IMPLICATIONS AND IMPACT ON CONTRACT VALIDITY UNDER INDONESIAN LAW
Ulya Yasmine Prisandani
Diponegoro Law Review  vol: 10  issue: 1  first page: 68  year: 2025  
doi: 10.14710/dilrev.10.1.2025.68-84

9. Circular packaging under suspicion: the cat and mouse game with greenwashing
Joao M. Lopes, Sofia Gomes, Elisabete Nogueira, Filipe Silva
Journal of Enterprising Communities: People and Places in the Global Economy  vol: 19  issue: 5  first page: 1206  year: 2025  
doi: 10.1108/JEC-10-2024-0215

10. Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions
Muzhen Li, RayeCarol Cavender, Min-Young Lee
Sustainability  vol: 17  issue: 7  first page: 2982  year: 2025  
doi: 10.3390/su17072982

11. Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging
Nikki Leeuwis, Tom van Bommel, Manos Tsakiris, Maryam Alimardani
Frontiers in Psychology  vol: 15  year: 2024  
doi: 10.3389/fpsyg.2024.1284422

12. Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy
Rakesh Kumar Meet, Nishita Kundu, Ishvinder Singh Ahluwalia
Journal of Cleaner Production  vol: 434  first page: 140357  year: 2024  
doi: 10.1016/j.jclepro.2023.140357

13. Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry
Aayushi Badhwar, Saniyat Islam, Caroline Swee Lin Tan, Tarun Panwar, Stephen Wigley, Rajkishore Nayak
Sustainability  vol: 16  issue: 7  first page: 2738  year: 2024  
doi: 10.3390/su16072738

14. Complexity and consequences of greenwashing in a SOR framework. A systematic review from consumer literature
Cristian Armando Rios-Lama, Jorge Alberto Vargas-Merino, Johannes Schmidt-Urdanivia, Jhimi Quispe-Huarancca, Carla Ethel Gamarra Flores
Cleaner and Responsible Consumption  vol: 21  first page: 100414  year: 2026  
doi: 10.1016/j.clrc.2026.100414

15. Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions
Andrzej Szymkowiak, Marcin Adam Antoniak
International Journal of Wine Business Research  vol: 36  issue: 3  first page: 453  year: 2024  
doi: 10.1108/IJWBR-11-2023-0068

16. Can digital finance curb corporate ESG decoupling? Evidence from Shanghai and Shenzhen A-shares listed companies
Hua Liu, Juncheng Wang, Mengna Liu
Humanities and Social Sciences Communications  vol: 11  issue: 1  year: 2024  
doi: 10.1057/s41599-024-04135-6

17. Green Marketing Strategies : Enhancing Brand Image and Consumer Trust in Sustainable Development
Arya Kumar, Swapna Swarupa Mallick, Sweta Leena Hota, Asokan Vasudevan, Sidar Atalay Şimşek
Prabandhan: Indian Journal of Management  first page: 8  year: 2025  
doi: 10.17010/pijom/2024/v17i12/174054

18. Sustainable Style: Unraveling the Trends and Future of Green Marketing in the Textile and Apparel Industry
Can Cui, Nazlina Shaari, Sazrinee Zainal Abidin, Noor Azizi Mohd Ali
Sustainability  vol: 17  issue: 1  first page: 292  year: 2025  
doi: 10.3390/su17010292

19. Environmental Support or Just Greenwashing? Understanding the Impact of University Sustainability Programs on Students’ Eco-Behaviours in Turkey
Jamiu Adetola Odugbesan, Sahar Aghazadeh
Innovative Higher Education  vol: 50  issue: 5  first page: 1461  year: 2025  
doi: 10.1007/s10755-025-09818-9

20. Authentic or spurious: an evolutionary game analysis of manufacturing enterprises’ greenwashing behavior under dynamic government regulation
Jingwei Zeng, Tao Huang, Xia Wu, Tengfang Liu
Humanities and Social Sciences Communications  vol: 12  issue: 1  year: 2025  
doi: 10.1057/s41599-025-05630-0