Crossref Citations

1. Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy
Rakesh Kumar Meet, Nishita Kundu, Ishvinder Singh Ahluwalia
Journal of Cleaner Production  vol: 434  first page: 140357  year: 2024  
doi: 10.1016/j.jclepro.2023.140357