Promoting customer advocacy in the ride-hailing sector: A generational cohort perspective

Estelle van Tonder; Daniel Petzer

Crossref Citations

1. The Impact of Customer Perceived Justice on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Customer Trust and Affective Commitment
Ahmed Hassaan Ali, Jing Song
Review of Marketing Science vol: 21 issue: 1 first page: 295 year: 2023
doi: 10.1515/roms-2022-0063

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