Editorial

Netnography: An underapplied research method

Kim L.A. Viljoen
South African Journal of Economic and Management Sciences | Vol 25, No 1 | a4891 | DOI: https://doi.org/10.4102/sajems.v25i1.4891 | © 2022 Kim L. Viljoen | This work is licensed under CC Attribution 4.0
Submitted: 26 October 2022 | Published: 15 December 2022

About the author(s)

Kim L.A. Viljoen, Department of Business Management, Faculty of Management and Commerce, University of Fort Hare, East London, South Africa

Abstract

No abstract available.

Keywords

netnography; research method; online research; social media research; marketing

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