Editorial

Netnography: An underapplied research method

Kim L.A. Viljoen
South African Journal of Economic and Management Sciences | Vol 25, No 1 | a4891 | DOI: https://doi.org/10.4102/sajems.v25i1.4891 | © 2022 Kim L. Viljoen | This work is licensed under CC Attribution 4.0
Submitted: 26 October 2022 | Published: 15 December 2022

About the author(s)

Kim L.A. Viljoen, Department of Business Management, Faculty of Management and Commerce, University of Fort Hare, East London, South Africa


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Abstract

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Keywords

netnography; research method; online research; social media research; marketing

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