Crossref Citations
1. The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia
Bestoon Abdulmaged Othman, Amran Harun, Nuno Marques De Almeida, Zana Majed Sadq
Journal of Islamic Marketing vol: 12 issue: 2 first page: 363 year: 2021
doi: 10.1108/JIMA-09-2019-0198