Author Details

Gerber, Charlene, Stellenbosch Business School, Stellenbosch University, Bellville, South Africa

Vol 25, No 1 (2022) - Original Research
The (in)ability of consumers to perceive greenwashing and its influence on purchase intent and willingness to pay
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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)