New perspectives on the role of customer satisfaction and commitment in promoting customer citizenship behaviours

Estelle van Tonder; Leon T. de Beer

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Crossref Citations

1. Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior
Ishita Bansal, Anand Thakur
Services Marketing Quarterly vol: 45 issue: 3 first page: 256 year: 2024
doi: 10.1080/15332969.2024.2352668

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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)