Author Details

Petzer, Daniel, Henley Business School Africa, Johannesburg, South Africa; and, Department of Marketing Management, Faculty of Economic and Management Sciences, University of Pretoria, Pretoria, South Africa

Vol 26, No 1 (2023) - Original Research
Promoting customer advocacy in the ride-hailing sector: A generational cohort perspective
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South African Journal of Economic and Management Sciences | ISSN: 1015-8812 (PRINT) | ISSN: 2222-3436 (ONLINE)